Street Food Fighter

Good Food, Good Beer Will Surely Win The Good People

Street Food Fighter (SFF) is a three-day culinary event in Medan, Indonesia that gathers Medan's most local favourite hawkers and best local culinary brands hosted by Ardent. SFF supports the millennial café trends and the timeless good food by the locals while also serving good drinks to complement the culinary experience. SFF aims to elevate drinking and culinary experience by serving the best beers along with the best local hawkers.

About Ardent

Ardent is a PR agency based in Medan, Indonesia specialising in brand activations and events. They have been assisting numerous local and national brands in crafting concepts and events to meet their objectives. They provide ideas, develop strategies and curate details through network and partners.

Target Market

Primary: 35 - 45 y.o (Entrepreneurs, Executives)
Secondary: 25 - 34 y.o (Young Entrepreneurs)
Tertiary: 19 - 24 y.o (fresh graduates, young entrepreneurs, college students)

Challenges

Design a visual identity that is appropriate to the proposed target market and also showcase Medanese Chinese cultural quirkiness.

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