Hi there!

I'm an Indonesian designer who loves to design typefaces, brand identities, and websites that love people.

I have a master's degree in Typeface Design from the University of Reading and I live in Medan, Indonesia. I have 7+ years of experience in collaborating with diverse clients across different sectors and domains, such as, startups, non-profits, studios, tech firms, and faith-based institutions. I am a generalist who can dive deep into complexities. I also teach people who share my passion.

Poster portrait illustration of Leonardo Tanuwijaya

My design philosophy

I believe that design should build lives and make positive impact. My passion for understanding the users need is only as strong as my curiosity for the truth.

yin and yang icon

The best design is the one that strikes a harmony between order and chaos.

an icon of three converging arrow

Dedication, insight, collaboration, and faith are the keys to making anything possible.

an icon of a sun behind earth

Seek the truth, challenge the impossibility, and bring the inexplicable to light.

an icon of multiple dots converging

80% constant consistent commitment. 20% big burst blast of bravery.


March 2021 – January 2022 | Remote

Graphic & Web Designer
@ Earthling Indonesia e.V. (NGO)

Developed new visual direction and proactively maintained consistent typography standard and graphic assets for Earthling Indonesia e.V. Supervised and supported production of weekly creative content on Earthling’s social media.

Managed and trained new and existing designers and illustrators on visual design principles, colour theory, design techniques, and basic typography. Reviewed and give critical instructions on every design output which prove to amplify overall quality of the team’s design.

Create engaging visual content and user-friendly web user interface for Earthling’s exclusive events. The campaigns attract multiple sponsors and hundreds of participants worldwide.

Jan 2019 - Aug 2019 | Medan, Indonesia

Part-Time Content Creator @ Eunoia Pictures

Provided social media promotional materials for Eunoia Pictures and Calla Face and Dental.

Designed content regularly to maintain Eunoia Pictures and Calla Face and Dental's social media presence.

Provide retouched photo to develop Eunoia Pictures photo mood and styles.

Oct 2018 – Dec 2018 | Medan, Indonesia

Graphic Designer @ The A Brand

Developed visual direction, brand communication strategy and design products to promote local and national scale events organised by Ardent team (Street Food Fighter, Ardentic 2018, HillFest). Design outputs include signages, menus, social contents, web banners, billboards, publications, and logos.

Collaborated with the team’s designers, photographers, videographers, and video editors to ideate creative design concepts. Supervised production teams ongoing projects to ensure following proposed briefs and mood boards.

Constantly served the ongoing events by volunteering and engaged with the existing tenants and visitors. The events gained thousands of visitors per day and high overall service satisfaction from the tenants.

Jun 2018 - Aug 2018 | Hong Kong, China

Graphic Design Intern
@ Instant Services (Hong Kong)

Designed brand identity and produced print and digital brand communication assets for EuroHome Direct which encompass email marketing layout, product catalogues, product marketing materials, name cards, and company profile.

Responsible for proofreading and organise data and copy, layout, and images for internal back-end database and publishing on website.

Mar 2018 - May 2018 | Hong Kong, China

Graphic Design Intern @ MAD Studios (Brian Lau)

Developed visual direction and highly technical logotype design for a hotel client in Indonesia. Compiled visual guidelines including use of typography to aid in house designers.

Supplied marketing content and multiple design outputs for client’s event campaign.

Initiatively supported the design team’s tasks to reduce workload.


Sep 2020 - Nov 2021 | Reading, United Kingdom

University of Reading | MA Communication Design: Typeface Design Pathway

Sep 2019 - May 2020 | Bristol, United Kingdom

University of the West of England | Bachelor of Arts in Graphic Design (Second Upper)

June 2016 - May 2018 | Hong Kong, China

Hong Kong Design Institute (HKDI) | Higher Diploma in Design and Visual Communication, Information Design (3.3 GPA)

Sep 2015 - May 2016 | Guangzhou, China

Jinan University | non-Degree, Chinese Studies

Teachings & Workshops

DES 2022| Remote

Graphic Design 101 and Social Media Design
@ Nanyang Technological University

Aug 2022 | Jakarta, Indonesia

Basic Typography and Photography
@ Overcomer Church

Aug 2021 | Remote

Colour 101 @ Overcomer Church

Nov 2018 | Medan, Indonesia

Graphic Design 101: Digital Visualisation Workshop @ GMI Gratia

Industry Skills

Creative Direction

Typeface Design

Identity Design

UI/Interaction Design

User Experience Design

Front-end Web Development

Search Engine Optimisation

High-end Photo Retouching


Event Organising


Tool Stack



Zapier (API Integration)

Fontlab 7




Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Affinity Designer

Affinity Publisher


Adobe Premiere Pro

Adobe After Effects


Indonesian (Native)

Fujian (Native)

English (IELTS Band 7.5)

Mandarin Chinese (HSK4)

Swedish (A2)

Cantonese (Basic)

We would love to hear from you!

Whether you have a project, a problem, or just want to chill, feel free to reach out.