Graphic Designer





Street Food Fighter

Good Food, Good Beer Will Surely Win The Good People

Street Food Fighter (SFF) is a three-day culinary event in Medan, Indonesia that gathers Medan's most local favourite hawkers and best local culinary brands hosted by Ardent. SFF supports the millennial café trends and the timeless good food by the locals while also serving good drinks to complement the culinary experience. SFF aims to elevate drinking and culinary experience by serving the best beers along with the best local hawkers.

About Ardent

Ardent is a PR agency based in Medan, Indonesia specialising in brand activations and events. They have been assisting numerous local and national brands in crafting concepts and events to meet their objectives. They provide ideas, develop strategies and curate details through network and partners.

Target Market

Primary: 35 - 45 y.o (Entrepreneurs, Executives)
Secondary: 25 - 34 y.o (Young Entrepreneurs)
Tertiary: 19 - 24 y.o (fresh graduates, young entrepreneurs, college students)


Design a visual identity that is appropriate to the proposed target market and also showcase Medanese Chinese cultural quirkiness.

<iframe width="100%" height="340" src="" style="margin-top: 9px; border-radius: 6px;" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>


Event Identity Design

Social Media Marketing

Environmental Graphics


Art Direction: Albert Sumitio, Leonardo Tanuwijaya

Graphic Design: Albert Sumitio, Alda Sumitio, Leonardo Tanuwijaya, Cindy Sally

Illustration: Cindy Sally

Videography & Photography: Roy Naldo, Tri Indah, Albert Sumitio, Leonardo Tanuwijaya

See on Behance

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